Tips for Adding Sponsor Logos to Your Athletics Uniform

If you’re involved in a community Athletics Club, you know how important sponsorship is in funding your club each year.  Sponsorship is a win-win for both club and the sponsoring business, and adding sponsor logos to your uniforms benefits your team and your sponsor-supporters.

But before you start plastering every inch of your uniform with logos, here are some top tips for adding sponsor logos to your athletics uniform:

  1. Consider the Placement: Striking the right balance between visibility and practicality is crucial. Avoid areas prone to sweat, dirt, or friction, like underarms, necklines, or cuffs. Additionally, ensure the logos don't interfere with essential information like team names, player numbers, or emblems. Popular placements include the chest, back, sleeves, or shorts.
  2. Choose Size and Shape Wisely: You want your sponsors to be recognisable, but not overbearing. Opt for logos that are clear and legible without dominating the overall design of the uniform. Consider the shape and style of the logo and how it complements the uniform's aesthetics.
  3. Match Colours and Fonts: Clashing colours and fonts can create a cluttered and unprofessional look. Coordinate with your sponsors to ensure their logos complement the existing colour scheme of your uniform. Opt for bold, clean fonts that are easy to read, especially from a distance.
  4. Prioritise Quality: Ensure the logos are printed or embroidered using high-quality materials that will withstand washing, wear, and tear. This reflects professionalism and shows respect to your sponsors.
  5. Get Approval: Always obtain written consent from your sponsors before incorporating their logos onto your uniforms. This ensures everyone is on the same page and avoids any potential issues.

Bonus Tip: Showcase your sponsors' generosity! Express gratitude by acknowledging them on your team website, social media pages, and even through press releases. This helps build positive relationships and encourages continued support.  Make sure they want to sponsor your club again next year!

By following these tips, you can effectively incorporate sponsor logos into your athletics uniforms, enhancing your team's image and promoting your sponsors’ businesses.  Remember, it's about finding the right balance between practicality, professionalism, and advertising