Knowledge Centre — Club fundraising

KPI Club Shops provide a stress-free, fully managed solution for uniform and merchandise sales. By removing admin headaches, reducing financial risks, and opening up new revenue opportunities, they allow clubs to focus on what matters most.

In 2025 we released the inaugural KPI Sports Club Sponsorship Report which is now publicly available.  This year's report reveals valuable insights into sponsorship strategies, challenges and recommendations on how community sports clubs can improve their sponsorship campaigns. 

Merchandise is an important and under-utilised income stream for community sports clubs, if done strategically. Download our free Club Guide to learn more.

Are you involved in running a community Athletics Club, Running Club or Athletics Association? Among the biggest challenges of running a community athletics club, securing sponsors is a crucial step toward success, especially when it comes to helping fund your teams’ uniform purchases. If you're in the process of seeking sponsors for your athletics club's uniforms, equipment or critical spending initiative, here are some useful tips to give you a competitive edge. Understand Your Club's Identity: Before approaching potential sponsors, make sure you have a thorough understanding of your club's identity and core values. What sets your athletics club apart?...

Regular and reliable fundraising is vital for success and longevity of community sports clubs. With stretched resources, many clubs struggle to create sustainable revenue streams, beyond annual player fees. At KPI Sports, we work with community sports teams every day and understand the funding challenges club committees face. We have put together some top ideas that we know can be valuable to all types of clubs looking for fundraising ideas.  

Sponsorship is a lifeline for community sport, ultimately improving club funding for updated equipment, facilities and team uniforms. In this document we demonstrate our key tips for increasing sponsorship at your sports club. 

Bethania Rams Football Club is a community football club that shows the power of diversity and an inclusive approach to sport. We spoke with Bethania Rams Club President to understand more about the club and their goal to build a sustainable future for football in Bethania and surrounding suburbs.