Knowledge Centre — Club fundraising

Creating a Sponsorship Proposal or "Investment Opportunity" document is an important step of any club fundraising campaign.  Why? If you are planning to approach local businesses to request sponsorship funding, you need to show them how their contribution will benefit them.  Your club also needs to show that you appreciate their investment are planning to make it worthwhile.   A Sponsorship Proposal does not need to be complicated or very long, but does need to include a few important sections:  Key facts about your club that will give the potential sponsor an idea of how large the "advertising" opportunity is.  What specifically...

Creating a sponsorship $ target is a great starting point to any new funding campaign.  When the sponsorship relates to a new merchandise product, your calculations should also take into account the cost of the product (what the club pays) and the sale price to members (what you will charge members to purchase, plus how many you think you can sell).  We have created a Merchandise and Sponsorship Income Calculator to help you with this.  It is an excel spreadsheet can help you work out how much sponsorship the club wants to target (and if that's achievable).   This calculator has been...

Careful consideration is required when designing a club uniform with sponsor logos. In this article we discuss the appropriate logo files to submit plus provide our best tips for logo placement planning. Are your logo colours clashing? We have some advice on optimising all sponsor logos of your club uniforms.