2024-25 Club Sponsorship Report

In 2025 we released the inaugural KPI Sports Club Sponsorship Report which is now publicly available.  

This year's report reveals valuable insights into sponsorship strategies, challenges and recommendations on how community sports clubs can improve their sponsorship campaigns. 

Club Sponsorship: What You Told Us

Insights

• Only 55% of survey respondents offer social media advertisements to sponsors
• Only 32% of clubs post their games on social media
• Only 29% of clubs have multi-year contracts with uniform sponsors

Challenges

• “The How” - how do I find businesses to sponsor us?
• Local businesses are struggling and can’t afford sponsorship
• There is too much competition (for local sponsors) with other sporting codes

Recommendations

• Social media is key: is your club using it effectively?
• Offer benefits that sponsors will value, not just logos on uniforms
• Give businesses a reason why: communicate clear, concise benefits to sponsoring your club

For the full report and detailed insights and recommendations, download the full report here.  

Community Sports Club Resources

For more help in building your club, download one of our Club Guides:

• Attract & Retain Sponsors
• Grow Merchandise Sales
• How to Price Club Merchandise