How KPI Club Shops Help Cricket Clubs with Uniform Purchasing

With stretched resources and not enough volunteers, many community cricket clubs struggle with managing club uniform orders. Adding on the pressure of merchandise sales, dealing with multiple suppliers, stock shortages, and logistical challenges can lead to burn out and volunteer turnover.
At KPI Sports, we have developed online Club Shops to support community cricket clubs with the challenge of managing uniform and merchandise sales. KPI Club Shops offer a seamless solution by providing a dedicated online store for each club, simplifying the entire process.
Here’s how KPI Club Shops can help your cricket clubs:
1. A Fully Managed Online Club Shop
KPI Club Shops create a customised online store for your cricket club, removing the need for your team to managing orders manually. Instead of collecting sizes and payments individually, club members can visit the store, select their items, and place orders directly. This automated system ensures accuracy, reduces administrative workload, and makes purchasing more convenient for players, parents, and supporters. Clubs can track sales and focus attention on growing uniform and merchandise sales, rather than getting bogged down in the administration.
2. No Upfront Costs & No Excess Stock
One of the biggest challenges for cricket clubs is investing in uniforms and merchandise upfront, only to be left with unsold stock. With KPI Club Shops, there’s no need for clubs to hold inventory or make bulk purchases in advance. Orders are fulfilled on demand, meaning each item is produced when purchased. This eliminates the risk of over-ordering, saves club funds, and prevents waste, allowing clubs to allocate resources more effectively towards other essential areas.
3. Flexible to Suit Your Clubs Uniform Needs
Because the uniform needs of clubs differ, and can change throughout the season, we offer 2 types of club shop, “Pre-Order” and “Retail”. Pre-Order Shops are specifically designed for custom uniform products (such as sublimation) that need to be manufactured based on actual demand. These are most commonly playing uniforms, or fully custom club uniforms, such as club polo shirts. Pre-Order Club Shops are most suitable during the pre-season period, and are managed to ensure players have their gear before the season begins.
Retail club shops operate like any online store, products are available (that include your club logo) to be purchased directly from the shop, and delivered direct to the individual. Retail club shops are most popular for training uniforms, supporter gear and club merchandise.
4. High-Quality, Customisable Products
Through KPI Club Shops, your cricket club can access a wide range of customisable uniforms and merchandise tailored to the club’s branding. Clubs can choose from premium playing kits, training gear, and supporter merchandise, all designed to meet their specific requirements. Just like normal custom-product orders, club shop products also can offer ability to add club logos, colours, and sponsor branding ensures a professional and unified appearance on and off the field.
4. Secure Online Payment & Order Tracking
Handling payments manually can be a time-consuming and risky process for club administrators. KPI Club Shops integrate secure online payment systems, allowing members to pay directly when ordering. This eliminates the need for cash handling and ensures all transactions are properly recorded. Additionally, customers receive order tracking updates, providing transparency on delivery times and reducing inquiries about order status, making the entire experience more efficient for both clubs and members. We work with clubs to set pricing in their KPI Club Shop, and recommend pricing includes an allowance for rebates payable back to the club, to increase club fundraising. By including an allowance for rebates within pricing, the KPI Club Shops can become an important part of your club income stream, as well as offering significant time saving benefits.
5. Increased Revenue Opportunities
Beyond uniforms, KPI Club Shops enable clubs to expand their merchandise range and create new revenue streams. By offering additional items such as hoodies, caps, training gear, and supporter accessories, clubs can boost fundraising efforts while strengthening community engagement. Special promotions, limited-edition items, and seasonal collections can further drive sales, increasing overall club profits. With no financial commitment involved, clubs have the freedom to experiment with new merchandise ideas without concern for unsold stock.
KPI Club Shops provide cricket clubs with a stress-free, efficient solution for uniform and merchandise management. With an easy-to-use online platform, no upfront costs, and the ability to expand revenue opportunities, clubs can focus on what matters most, developing their players and fostering a thriving club community. If your club is looking for a better way to handle uniforms and merchandise, KPI Club Shops could be the perfect solution.
Contact our friendly customer service team to find out if a KPI Club Shop is the right solution for your cricket club.
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